As somebody who has spent the last 2 years doing online surveys, I have come to notice a few things wrong with most of the current online survey models. The behavior of my affiliates and visitors to my online survey review website (http://www.extra-income-ideas.com/paid-to-survey.html) also gives me unique perspective in the industry.
I know for me some of the things wrong with the current online survey model have reduced the number of surveys I currently take. I have no doubt it’s discouraging a lot of the people that came online to take surveys as a way of making extra money.
I believe the current model is causing a lot of attrition in the business. This needs to be reversed if online paid survey companies want to continue to thrive. Making these changes will help reduce the turnover of survey takers.
Below are the things I feel need to be changed:
1. The current model of taking surveys for a chance to win prices should be changed. This model makes online paid to surveys look like a lottery or gamble. It’s frustrating for people looking to make extra income to have to rely on luck to make that income.
A person that signs up for online get paid to surveys to help pay a kid’s karate or piano lesson can not depend on luck to pay the bill. He/She wants to be able to know that at the end of the month, the money will be there to pay the bill.
What happens is that after a few months of taking online paid to survey for a chance to win money or price and not winning anything, they think online paid to survey is a scam. They stop taking the surveys and start looking for other ways to make extra money.
What I recommend is a model that guarantees every survey taker some money or price. If an online survey company is going to give a luck winner out of all survey takers $10000.00, why not use a model that guarantees every survey taker some money or price.
For example, the survey company could use 400 people in the survey and pay every survey taker $25.00. A sample size of 400 people is enough to get the answer you’re looking for in the survey.
Like one internet guru said, “if I find out what 100 people think, I can takeover the world.” So a sample size of 400 people is more than enough to get the information needed.
2. Online paid to survey companies should reduce the number of qualifying surveys. For those new to the business, a qualifying survey is the survey they give you to see if you qualify for a survey they’re conducting.
Even though most online survey companies make you fill out a profile when you register with them, they still send you a qualifying survey. Granted there are surveys that require this, I don’t thin it should be done in each and every survey.
I have a survey company that regularly sends me qualifying survey about buying computer system for the company I work for. They have my profile that shows my background yet they constantly send me this qualifying survey.
The qualifying survey will ask if I’m the CIO of the company I work for. My answer is always No. Then they further ask, are you in charge of buying the computer system where you work. My answer again is always No. Then I get “sorry you do not qualify for this survey.”
After a few times of getting this, it starts getting irritating. I have since started ignoring their surveys. I just feel they’re wasting my time when I could be earning extra income in other ways. I don’t think I’m the only one that feels this way.
It may take a little work initially, but all it takes is a database that has the profile of your registered survey takers. Then when a survey comes up, you run a program that calls the database for people that fit the profile you want. Armed with this information, you’ll then only send the survey invitation to these people. I don’t believe that’s too much to ask.
In the end, all it will take is to send out a newsletter reminding your registered users to update their profile when it changes. They should be reminded that doing this will increase their earning power.
In conclusion, I firmly believe doing the above things will improve the online survey experience. Improvement of this experience, will help the industry to continue to grow.
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Most of us have seen numerous adverts promoting programs that will earn us yachts and mansions for only a few dollars investment. Too good to be true? Unfortunately yes. Most of the time you will waste time and money with these programs. So is there a way to make a full time income from only working online a few hours per day?
The short answer is yes but you need to put in a lot more time than a few hours per day to start with. Over the past 6 months I have worked up to 12 hours per day building an income to replace the one I lost when I left my previous job. It takes dedication and focus and slowly but surely your income will grow to the point that you can cut back your hours and get some quality time with your family.
The first thing you need to do is to sit down and have a long hard think about what you want from life. I would bet that most of you will at first think about the fast cars and mansions and the celebrity lifestyles that are depicted in many aspirational adverts. However think harder, these are things you would like to have not what you want from life. If after you’ve thought deeply you decide that you want to see your family grow up, you want to be able to make it to your children’s school concert and not have to work late on that important project. If you decide that you want to be able to take your wife for a romantic lunch before you collect the kids from school then you have the correct frame of mind to start making an income for yourself. If you don’t have a family and you decide you want to be self reliant and not a wage slave then you are on the way. Be realistic and you won’t be disappointed.
Now you know what you want and you know it’s realistic it’s time to get yourself a strategy. I like to think of my income building strategy in terms of building a house, before you put up the walls and roof, the part of the house you can see and admire you need to put in the foundations. The foundation of your income has to be a steady source of reliable income that you can build on. For this I built a number of content websites and monetized them by adding Adverts and Amazon feeds. I write articles and submit them to directories. I do everything I can to get the sites into the search engines and get traffic to them. Once the visitors started coming and I was getting a steady income then it’s time to branch out and work on the 4 walls of our strategy.
The second part of the strategy involves taking some profit from the site building and investing it in well researched programs that have a long history of paying out. You need to do your research and due diligence here and spread the risk among a number of programs if you have any doubts about a program walk away. Now you have your foundation and 4 walls in place it’s time to top it all off with the roof.
The Roof like in your house is the top level of our strategy, this is where you take everything you have learned building your foundations and walls and apply it to your own programs, by now you will know what works, you will have developed a network of contacts through programs and forums and you are ready to develop your own programs.
The great thing about this strategy is that if you have no spare cash you can start out with very little, in fact it is possible to start out with $0.00 and turn this into a full-time income by clever use of resources. If you don’t believe that this is possible then have a look at the blog detailed in the resource box at the end of this article and watch start with $0.00 and prove there is such a thing as a free lunch.
Remember be focused and realistic and a full time income is within your grasp.
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You are excited! Your blog has been created and you have started to post. The only problem is, no one is reading it. How can you find an audience to actually read what you have written? Consider using the tips below to help increase your readership.
1. Be sure to use good quality content. What is written in your blog should be interesting enough to keep people’s attention and should be timely. It is important to update your blog regularly. You can also use keywords in your content to help you blog to be picked up by search engines.
2. Become a part of communities that are relevant to blogging. Talk to other bloggers about what has worked for them, and do not be afraid to take their advice.
3. Take the time to publish an RSS/Atom/XML feed. You can do this very easily on a blog hosting site such as Blogger.
4. Take care in choosing the titles of your subjects and articles. Think about what potential readers will be searching for, and incorporate keywords into your titles. You can also subscribe to a search reporter such as Word Tracker. These groups publish the most popular searches each week and can help you decide what topics you would like to include in your blog.
5. Participate in other people’s blogs. Comment on them and offer feedback. Most comment features offer you the opportunity to post a link back to your blog, and you may interest that blog’s owner or a reader of that blog who may be interested in what you have to say.
6. Set up your email and forum signatures to include the address of your blog. This is easy advertising that you take the time to set up once. You never know when a potential reader may click on your link and become fascinated with what you have to say!
7. Research the internet and find blog directories. List your blog there to attract potential readers.
8. Write articles and submit them to online article directories. These can be easily found in a basic web search. Most directories allow you to place an author’s byline at the end of the article. You can include a link to your blog in that byline.
9. Use an update service or ping service to let readers know your blog has been updated. This can serve as a gentle reminder readers that you are out there with something to say!
10. Create a blogroll or link list of blogs that you enjoy reading. As with commenting on other’s blogs, this can introduce your blog to other bloggers as well. This opens the door for your blog being linked by another blogger and their readership being introduced to you as well. However, do not create a huge blogroll just for the sake of trying to get links on others’ pages. This can be annoying for your readers.
The most important thing to remember is that a solid readership does not evolve overnight. It takes time to get to know people and their interests before your blog can become successful. Spend time reading other blogs, making comments, and getting to know those writers. Have fun with it, and allow your blog to grow naturally on its own.
Blogs can be wonderful marketing tools, and they can also be wonderful for social networking and creating friendships. With a little effort and some time, you can develop a readership full of loyal, interested friends.
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As you have probably heard over and over, keyword research is a pivotal step for success. Taken a step further, it can develop your product lines for you.
Keyword Research and Product Lines
Finding success in e-commerce can really be boiled down to one theme. Identify the needs of your prospects and provide a solution for them. It is that simple. You should write out that statement, print it out and hang it over your monitor. If you stray from this theme, you will have problems making money.
Keyword research is the key to identifying the needs of your prospects. When doing the research, you should identify the phrases they are using to search for solutions to their needs. Most people understand this concept, but fail to take the process to the next step.
More than a few people have said they do not want to pursue rankings under a set of keywords because they do not carry such products or provide such services. If you have ever said the same thing, you are blowing it.
Remember, we are identifying the needs of prospects. If we do not have products or services oriented to an easily identified need we identify through keyword research, what should we do? We should get products or figure out a way to supply the service!
Assume we have a site selling hiking and backpacking gear. We have backpacks, guide books, tents and so on. When doing our keyword research, we find out our prospects are also looking for writing journals in which they can record their hikes. Since we don’t carry hiking journals, we want to avoid those keywords, correct? NO! We want to find a line of writing journals for hiking and add them to our catalogue of products. We value our prospects and that means providing them with solutions to all of their needs. By doing so, they will return to out site again and again when they need new hiking gear.
One of the more difficult things for online businesses to pick up is the fact that you should never design your site based on your view of your business. Your prospects should design it. By this, I mean that you should look to keyword research to identify all the product lines and/or services you are going to offer.
Find out what your prospects are search for and ignore everything else. Follow this guideline and your site will evolve into a revenue producer.
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Advice from an Auction Genius
Renowned eBiz author Sydney Johnson created the now-famous Auction Genius courses (http://AuctionGenius.com) to aid people wanting to create their own e-businesses. She shares some important tips for anyone looking to learn the online retail industry:
Tip 1—Start Small.
Many of Johnson’s students are eager to dive in head first, ready to invest all their savings into overseas imports or shopping network returns. But Johnson discourages such risky moves for two reasons.
• They haven’t considered all the costs—the enormous minimum quantities they’ll have to buy to get the discounted prices or the tremendous costs of shipping imports.
• They have little experience and, therefore, no way of knowing all that these transactions entail.
Says Johnson, “You’re going to make mistakes…The way to minimize any kind of horrible error is to go very small.” Don’t invest a lot to start with—learn with inexpensive items. Start with a minimum investment; and as you begin to make a profit, put that money back into your business rather than buying new golf clubs or tennis shoes.
Tip 2—Research the Market and Test your Results.
As you go, you’ll learn which products sell well and where you’re actually making a profit. Johnson has a “funnel theory” on finding your product niche: “You start really broad…you have huge categories. And then you learn how to do your market research and you funnel down and…get smaller and smaller until out the other end of the funnel comes a handful of products that you can really do well with.”
Tip 3—Start on eBay
EBay is a great tool for beginners just learning about online retail. There are several reasons why it’s a smart place to start:
• It’s quick, easy, and inexpensive.
• The traffic is built in, and the people that are seeing your listings are seeing them because they’re searching for your type of product.
• It’s a good way to get exposed to the ins and outs of the business.
Tip 4—There’s No Such Thing as “Get Rich Quick!”
Starting an e-business is just like starting any other business—it takes patience and persistence. Don’t expect to be magically rolling in money overnight. And don’t just jump at every “opportunity” that comes along for fear of missing out. Research it first—if it sounds too good to be true…well, you know… If you take the time to understand what you’re doing, there’s plenty of room in the e-commerce industry for you to make money.
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Focusing on a nook to the exclusion of everything else is a tremendous way to make money.
The Advantage of Going After A Nook On The Web
When we talk about a nook, we are merely focusing on a specific area of a service or product sector. Think of nooks and crannies in a room. A simple, but clear, example of a nook would be Lasik eye surgery. It is a nook within the larger field of eye care and much larger field of medical services. The key to making money in your particular area is to focus on a specific nook that provides either a large volume of business or small volume with lucrative profit margins.
One of the biggest nook advantages is the ability to quickly become a dominant player in the area in question. By definition, there is almost always a limited pool of competitors in the market area, either for the area itself or the geographic limitation. Assume you are offering Lasik eye services. There are a limited number of medical professionals in your area offering the same thing. This means you have an outstanding opportunity to become the dominant personality. You can go get appearances on the local television and radio shows, publish articles in the paper and so on. News outlets are desperate for such quality content.
On the web, the same concept applies with a slightly different orientation. You want to focus on your nook to the exclusion of everything else. This sounds simple, but can be difficult to implement. There is an incredible temptation to expand a site beyond the nook in question. The motivation, of course, is greed. We all tend to think that if we offer tour services to London, our clientele would obviously be interested in buying soccer shirts for the professional teams in London. Wrong. Define your nook and stick to it. Even if you sell a few shirts, you risk distracting your prospects from purchasing a tour.
The web also provides unique advantages found in no other business medium. One of the dominant ways to market any business is to write content for periodicals. I am talking about informative articles, not advertisements. If you wrote an article for the local paper and they included it in their Sunday edition, how would you be viewed? It would be a lot more effective than an advertisement and, over time, you would become a trusted source for most readers. Whenever they thought of your area of expertise, they would come to you or your business. Talk about a goldmine!
On the web, you can take this example to the extreme. There are numerous sites known as article directories. These sites collect articles for an interesting audience. Websites, blogs and online newsletters need content all of the time. They use article directories to find the content. You should submit articles to the directories under the category applicable to your business. If you make the articles informative, you will quickly become a credible source and they will use your articles again and again. It is like being published in your local paper and a few hundred papers in other cities.
In summary, find your nook or cranny and stick to it.
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One of the keys to a profitable web site is analyzing your hits to visitor ratio. What does it mean if you have a low hit to visitor ratio? This article provides the answer
No Depth
An effective means for analyzing web site traffic is to look at the number of hits per visitor for a time period. To do this, you simply divide the number of hits by the number of visitors for the time period in question. Time periods can be a day, week, month or quarter of a year. Don’t look at any time smaller than a day as the data may not create an accurate picture of the traffic.
Assume you have the best damn dang hair net site on the net. You have over 1,000 hair nets of every variation, color, material and weave. For those of you not “in the know”, a hair net is one of those things people working in fast food places have to wear. I have no idea why, but I am sure there was a lawsuit once that makes complete and total sense.
Anyway, a site with over 1,000 hair nets should have a massive number of pages. Logically, every visitor to the site should click through more than a few pages while looking for the perfect specimen. Unfortunately, you find the server stats tell a different story.
In reviewing server stats, you learn that on average the site receives 5,000 visitors a day and 10,000 hits. Dividing hits by visitors, you discover to your dismay each visitor is looking at only two pages on average. This information is supported by the fact you’re only averaging a few sales a day. Aye, Carumba!
There are a few possible reasons for this poor performance:
1. Slow Site: A site with 1,000 products is going to require a very careful database design. I would guess 70 percent of database sites are fatally slow. By fatally, I mean they load so slowly that most dial-up users can’t navigate in the site. We are talking 30 to 40 second page load times. If you have this problem, you are immediately losing the 45 percent of people using dial-up.
2. Click Fraud: If you are running a PPC campaign, you must track the clicks in the campaign. A low hit to visitor ratio can often mean your PPC ads are being artificially clicked as such clickers rarely venture into the internal pages of a site.
3. Poor Advertising: This one is purely your fault. Your advertising must focus on keywords that are relevant to your site. If you are selling hair nets, don’t place ads under “hair styling.” If you do, people will click your ad, see hair nets and immediately leave. Know your limitations!
There can be a variety of reasons for low hit to visitor ratios. More often than not, slow load times are the answer. If the site is fast, then you need to dig deeper so you can figure out a way to make your visitors do the same.
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