Overture is not the only Pay Per Click search engine. You can find others by typing in any search engine “pay per click”.
Here are interesting statistics:
43% of all clicks occur in the first search result, 6% – in the second one and 9% in the third one.
There are other interesting things. For example, Overture has a tool with which you can put all your words at once. It is a quite interesting chip.
You can also use their “tool keyword (« Keyword Suggestion Tool »). Just enter your word and Overture will show you what words are with suitable meaning.
Once you know how much you get from your affiliate program, you will theoretically be able to buy enough traffic and earn money from it. The only obstacle in your path may be the conversion rate.
The quality traffic is everything.
Sometimes happens that a huge number of transitions lead to only one or two sales. Why? That is because a click is not worth anything in itself. Where is the traffic? What is the quality of this traffic? Is the traffic connected with the program you are promoting? Here are questions that need to be understood and answered.
Traffic can be of very poor quality. So do not buy a lot of advertising from a single source, without checking the quality of traffic, that is, conversion rate, buying a little at first.
Why there is no such thing as a price display or click price?
Let’s say you send 1000 visitors to the advertiser’s site. You buy each of these visitors have Pay-Per-Click search engine for 10 cents. In the U.S. we have $ 100. And now you say, the advertiser did two sales with these visitors.
That is, you pay 50 dollars for every sale. You spent $ 100 to make 2 sales. If you initiated the 10 sales, each of them would cost you $ 10.
What the conversation:
In fact such thing as a fee-per-click does not exist. All that is – is a payment for the sale. Let us say, you bought traffic. You made 10 sales. Each of them cost $ 10 for you. If your affiliate program pays you more than $ 10 from each sale, then you make money. If not – you have lost money. Your minimum goal – is to double the money invested. Better to triple. Here are some figures for your information:
Suppose conversion rate is a half percentage point. This is low figure for many sites. And for some others it is quite high. At that ratio, you make 5 sales every thousand visitors you send to the advertiser’s site.
If you pay 10 cents for each visitor, that is $ 100 per thousand, and initiate 5 sales, each sale will cost $ 20. So the affiliate should be from $ 40 to $ 60 to your occupation have been beneficial. If you pay only $ 20, then the conversion rate must be doubled. You need to convert 1 percent of visitors into buyers. Such are the calculations.
Why there is no fee for impressions?
Here is the same story. You go to a banner network and buy 10 000 clicks for $ 500. While spinning your banner, you get 1000 clicks. PPC – 50 cents.
But the click itself is worth nothing, as we have already found out. It can not be handed over to the bank, it is impossible to buy food, so we need sales. That is, you get 1000 clicks and 20 sales. The result is the same.
In fact you are not buying impressions. And not buying clicks. The only thing that is really important for you as a party of affiliate program – is a sale.
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